Five Limiting Money Beliefs Holding You Back (and How to Tackle Them)

Part Four of the New Year, Fresh Perspectives: A Four-Part Money Mindset Makeover series! Author, finance podcaster, and all-round good sort Kate Campbell guides us in revamping our approach to finances in the new year to gain fresh insights, make smarter money decisions, and achieve financial stability and success in the year ahead.

As you work through setting up your financial foundations, look more closely at your money story and start to think about how you want to spend your time and money, you may have already found yourself running up against some roadblocks.

This is normal.

You’re doing something new, challenging your past choices, and thinking about what could be possible in your future, and your brain will be coming up with a whole range of reasons why you can’t do these things. These thoughts and stories that we tell ourselves, and that are actually keeping us from working towards the things we’d like to achieve, are called ‘limiting beliefs’.

Hands up if any of these statements have ever run through your head before

  • I’m not smart enough
  • I’m not good with money
  • I don’t have enough time
  • I’ll never be wealthy
  • I don’t deserve to have money
  • I’m afraid to make the wrong choice

These are just some of the common limiting beliefs people have around money.

Do any of these resonate with you?

Though these thoughts are completely valid, they can limit your ability to take control of your financial future. The thing is, we all have unique backgrounds and a wide variety of experiences with money.

If you identify with one or more of these beliefs, I want you to start by asking whether this mindset is currently serving you. Has this thought pattern or story you’ve been telling yourself helped you on your money journey?

Listeners of The Australian Finance Podcast have told me that many of these statements are reasons they haven’t taken control of their own financial future, and the World Economic Forum found similar results globally when they asked people why they hadn’t invested yet. Though you mightn’t be able to set aside these long-held beliefs immediately, education plays a big part in building your financial confidence over time. Acknowledging your current situation is the first step to improving it.

So, let’s go back to some of those common limiting money beliefs and think about some strategies to overcome them. I’ve included a few ideas, but get creative, do some research and have a think about what might work for you.

I’m not smart enough

One of the biggest misconceptions about managing your money and investing well is that it has to be complicated. You don’t need a PhD, some fancy finance qualification or even to be good with numbers to set yourself up financially, but everyone needs to have a basic understanding of what they are doing and manage their behavior accordingly.

I’m not good with money

Maybe you’re not good with money yet. So, keep learning and schedule some time in your calendar to learn one thing about your finances each week. You can directly challenge this statement by taking action on a regular basis.

I don’t have enough time

Find 15 minutes a day or an hour a week in your calendar to work on your finances and stick to it. Committing this time now will pay off massively for future-you. Time is just how we allocate our priorities; there will always be too much to do, so break the task down and prioritize it.

I’ll never be wealthy

This is a common belief that stops people from ever taking the first step on their investing journey. Small amounts have a huge impact on your future if you give them time to grow. Many investors started where you are right now, so just take it one step at a time and think about your ‘why’.

I’m afraid to make the wrong choice

Not making a choice is still a choice. You don’t need a perfect plan to start — you can learn as you go. Schedule in time to do the work, figure out your financial starting point and go from there. One step at a time!

Take action 

Your challenge now is first to identify one of your limiting money beliefs and then experiment with ideas for tackling that belief. You might need to try out a couple of strategies before you find a solution, but stick with it.


Kate Campbell is the host of the Australian Finance Podcast and the author of Buying Happiness: Learn to invest your time and money better, available online through Amazon and Booktopia.

Related articles

A Step-by-Step Guide to Overcoming Analysis Paralysis
Instead of taking decisive steps toward their financial goals, those who experience analysis paralysis become immobilized by the fear of making a wrong choice or missing out on potential opportunities. To give your wealth-building a jump start this year, Kate suggests striking a balance between informed decision-making and taking action to dispel your stagnation.
Ruth's Two Cents: Working on Improving Your Financial Education
In the vast landscape of personal finance, it's easy to become overwhelmed by the sheer volume of books, blogs, podcasts, seminars, apps, and products available for furthering your money education. In this edition of Ruth’s Two Cents, Ruth explores building a solid foundation for expanding your financial knowledge.
How to Avoid the Investing FOMO Trap
A 2021 study by the Financial Markets Authority of New Zealand revealed that 31% of DIY investors who invest online plunged into an investment just because they didn’t want to miss out. The FOMO is real! Emma from The Broke Generation explores why the fear of missing out drives some to take on risky investments, and how to avoid giving into the FOMO.